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Why the Sales Nerd

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Specializing in HubSpot and Salesforce

At The Sales Nerd, we take a tool-agnostic approach, working within your Business System Architecture to create a seamless data ecosystem. Whether you use HubSpot or Salesforce as your CRM—paired with Marketo, Pardot, or other marketing platforms—we ensure that every connected tool is aligned and optimized for your operations.

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Boutique Firm, Enterprise-Level Expertise

We’ve operationalized companies from $0 to $400M ARR, and there’s not much we haven’t seen. Your business systems should evolve with your size and go-to-market strategy—and we meet you where you are to help you take the next best step forward.

Drive Repeatable Growth Across Your Portfolio

STEP 1

Marketing Operations

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  • Without a structured marketing engine, portfolio companies struggle with fragmented campaigns, inconsistent attribution, and wasted ad spend. We build repeatable, data-driven marketing operations that align with sales, ensuring every dollar spent translates into pipeline and revenue.
STEP 2

Marketing to SDR Handoff

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  • A common breakdown in go-to-market execution happens when marketing-generated leads don’t translate into productive sales conversations. We design and optimize the lead handoff process, ensuring SDRs work only the highest-value opportunities with the right context—eliminating wasted effort and improving conversion rates.
STEP 3

SDR to AE Handoff

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  • The gap between SDRs and AEs is often where pipeline momentum is lost. Without clear qualification criteria and seamless handoff processes, deals stall or are mishandled. We create structured, transparent workflows that ensure qualified leads move efficiently from SDRs to AEs—accelerating deal velocity and increasing close rates.
STEP 4

Change Management

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  • Rolling out new systems and processes across multiple portfolio companies is a challenge. Without proper buy-in, even the best strategies fail in execution. We help drive adoption, upskill teams, and create alignment among stakeholders—ensuring lasting impact and a strong foundation for scale.
STEP 5

Data & Reporting

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  • Portfolio-wide visibility into sales and marketing performance is essential for informed decision-making. Yet, inconsistent data structures and disconnected systems make it difficult to get a clear picture. We unify and standardize reporting across companies, providing the insights needed to track ROI, optimize go-to-market strategies, and drive investment decisions with confidence.
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Project We Geek Out On

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System Audit

The tools you use are everything, and often we inherit systems that haven’t been kept up. We will take a deep look at how prospects and customers move between teams through your entire Stack and give you real ways to make it better.

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Funnel Redesign

Need to align your team around how they understand your business? We can help define your current state, then build a best in class marketing/sales funnel.

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Automated Marketing Attribution and Reporting

No matter where you are starting, we can help you drive visibility across marketing channels. Marketing Operations and Attribution can be done predictably and we’ll show you how.

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Growth stack Optimization

Our team has a wide range of experience across Marketing, Sales, Support, and Success Operations. If you have a part of your business system architecture that isn’t working as you’d like we can make it run better and often remove unnecessary contracts.

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Building Experts

If we do our job right you’re left with a team of experts who have agreed to a best in class process. As we build we’ll educate and ensure that change management to both your end users and operations teams are a priority.

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Private Equity Portfolio Alignment

We work with Growth Private Equity firms, as well as companies directly, as their goal is often to have predictable and common ways to gauge success across their portfolio.

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Previous clients

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Ruben Mier

Operating Partner
February, 2024
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Perhaps what sets them apart the most is their ability to bring teams along on the journey. They don’t just deliver solutions—they upskill internal teams, build alignment among stakeholders, and focus on enablement to ensure the changes last well beyond go-live.

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Chris Walker

VP of Revenue Strategy and Operations
September, 2024
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They worked with us to do a deep dive into our existing funnel, helped us understand where the gaps were, and gave us the tools to design a funnel that’s aligned with best practices. Their discovery process was thorough, insightful, and immediately actionable.

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Rex Galbraith

CRO
April, 2024
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Our system had a complex set of existing and outdated automation. We needed to streamline our processes and systems before expanding our team and our marketing spend. The Sales Nerd, through collaborative planning sessions, defined our Marketing Attribution and Funnel Design, then executed flawlessly the change management required to maintain the system.

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Stanley Chang

Head of Revenue Marketing
November, 2024
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As the Head of Revenue Marketing, I sought to enhance our systems and processes to improve scalability and efficiency. Michael and his team conducted a thorough Marketing Funnel and System Audit, which offered clear insights and practical recommendations to optimize our HubSpot setup and refine handoffs across teams.

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